Phil Johnson MBL - Marketing Musts

Case Study – Phil Johnson MBL

Industry: Coaching & Services

Location: Ontario, Canada

Over the past two decades, Phil Johnson has been a passionate coach, speaker, author and podcast host within the field of leadership and emotional intelligence. His MBL program has helped over 500 executives and their organizations achieve the results they want.

OBJECTIVES

Promote and generate further interest in the Master of Business Leadership course

Drive market exposure through engagement with qualified prospects

TARGET CRITERIA

Location: Global
Industries: Various
Company Size: > 50FTE
Roles/Functions: C-suite, Directors, VP

RESULTS

Prospects engaged: 13580
Acceptance rate: 5568 (41%)
Responses received: 1448 (26%)
Leads generated: 72 (5%)
Cost per lead: C$35

WHY MARKETING MUSTS?

“”Marketing Musts and team were great to work with. I found the process of achieving for qualified leads very efficient and signed on new clients very early in the process. I would highly recommend trying out Marketing Musts’ services.”