MWare - Marketing Musts

Case Study – MWare

Industry: Automated Business Solutions

Location: Pretoria, South Africa

The MWare solution stack provides customers with automated business process solutions that are enabled using best-of-breed products, helping grow clients business’. They aim to make customers more efficient, organised, secure, successful and ultimately more profitable. Their solution sets are focused for business process management, mobile workforce management, operational intelligence and governance, risk and compliance.

OBJECTIVES

Targeting specific prospects that will benefit from their broad range of products and services such as Time and Attendance Management; Asset Management; IT Governance and Data Protection; Policy Management; as well as E&M Learning solutions.

TARGET CRITERIA

Location: South Africa
Industries: Various
Company Size: SME (11-200), Enterprise (500-1000)
Roles/Functions: C-suite, Director, Partner, VP

RESULTS

Prospects engaged: 1482
Acceptance rate: 748 (51%)
Responses received: 85 (15%)
Leads generated: 26 (31%)
Cost per lead: ZAR 307

WHY MARKETING MUSTS?

“Within the first month of working with Marketing Musts we received 26 pre-qualified, warm-leads within our ideal target market. It has been fantastic service and we highly recommend working with them if you would like to quickly and consistently increase your quality of leads to grow your business!”