Finance Technology Leverage (FTL)

Case Study – FTL Capital

FTL is a global private equity firm that provides capital for innovation in energy, life sciences, industrial technology and aerospace. FTL finances projects with capital requirements of over $50 million, including projects with long holding periods and high risk.

OBJECTIVES

Identify potential prospects in the energy, technology and aerospace industries who require funding to take their businesses to the next level
Grow FTL’s network within these industries

TARGET CRITERIA

Location: USA
Industries: Energy, Aerospace, Technology
Company Size: SME (11-200), Enterprise (500-10,000+)
Roles/Functions: C-suite, Director, Partner, VP

RESULTS

Prospects engaged: 3543
Acceptance rate: 1242 (35%)
Responses received: 81 (7%)
Leads generated: 40 (50%)
Cost per lead: £60

WHY MARKETING MUSTS?

“FTL Capital commenced working with Marketing Musts as a result of a referral from a past client. Working with Richard and team continues to be great. We have received a number of leads and find their weekly reports to be very insightful. We would certainly recommend their service.”