Crimson Line - Marketing Musts

Case Study – Crimson Line

Industry: IT, Cloud Services

Location: Johannesburg, South Africa

Crimson Line is an IT and Cloud Services company servicing well-known brands within the SA economy. A Microsoft Gold Partner specialising in Cloud Services, they improve employee efficiency, increase data security and reduce costs through the use of the Microsoft product suite.

OBJECTIVES

Approaching SME’s to enable them to benefit from cloud services that traditionally only ‘Big Corporates’ could afford.

Assisting Enterprise level corporates to do continuous real world non-disruptive testing and drastically reducing restore time.

TARGET CRITERIA

Location: South Africa (Cape Town priority)
Industries: Various
Company Size: SME (11-200), Enterprise (500-10,000+)
Roles/Functions: C-suite, Director, Partner, VP

RESULTS

Prospects engaged: 3752
Acceptance rate: 1664 (44%)
Responses received: 386 (23%)
Leads generated: 39 (11%)
Cost per lead: ZAR 512

WHY MARKETING MUSTS?

“Marketing Musts have been a delight to work with, Richard and team have been friendly, helpful and provided us with many leads thus far. I would recommended using their services, you won’t be disappointed””