Central Metric - Marketing Musts

Case Study – Central Metric

Industry: Advisory

Location: Texas, United States of America

Central Metric is a Revenue Operations Consulting company that helps clients drive growth through improving rep productivity & operational efficiency through technology. They focus on aligning process & technology to accelerate the way companies build & scale their teams.

OBJECTIVES

Identify key prospects, who may benefit from their unique consultative approach to their service offering.

Grow their network to build a larger network based on human connections and not just a bigger number.

TARGET CRITERIA

Location: USA, Canada
Industries: Various
Company Size: SME (1-200)
Roles/Functions: C-Suite, Director, Partner, VP

RESULTS

Prospects engaged: 2300
Acceptance rate: 1082 (47%)
Responses received: 90 (8%)
Leads generated: 18 (20%)
Cost per lead: $56

WHY MARKETING MUSTS?

“They’re not just an automation company. They’re a partner. The service experience is top notch, and their insights helped us immensely. I would recommend them 10 times out of 10”